Joe Blog's A Day In The Life Of Your Average Joe

TV Ad’s

So, for those of you who aren't aware - Microsoft appears to be marketing both IE8, and Windows 7...the theme of these is an 8 second advert (for IE8), or 7 seconds in the case of Windows 7. Not bad, emphasises the names of both products.

I'm unsure where these ads are being shown - but they appear to be on far too frequently in the UK, to the point where some people will probably get sick of the sight of them. The thing that interests me the most, however, is that Microsoft feel the need to advertise these...I think I understand why they are, but it shows that times have changed from when Microsoft was almost guaranteed to be on any PC.

I believe that the IE8 advertising is probably limited to Europe. The reason I make this (fairly large) assumption, is because of the EU ruling which ruled bundling IE8 was unfair to competitors, only last week did Microsoft push out an update which advertised alternative browsers to those users who still had IE8 as a default browser. Admittedly, more than 1 of these was based on the Trident engine, the same as IE8.

As for Windows 7, I've got a strong suspicion that a slow (but steady) decline in the OS market share has Microsoft a little worried, and they're starting to push Windows 7 as much as they can, not to mention the catastrophe that came before 7...more commonly known as Vista